University leaders unveil new branding initiative, 'Taking Care of What Matters'

MSU President Mark Keenum. 

Dear New Students,

Welcome to Mississippi State!

This is the start of an especially exciting time in your life, and I want you to know that you’re on a campus that will allow you to take full advantage of your strengths across a wide range of pursuits — in the classroom and beyond. Faculty, staff and students are eager to assist in your transition to college, and to help you chart a course to become whatever you want to be.

Your fellow students come from every corner of Mississippi, almost every state in the nation and about 80 different countries around the world. You will gain by living and learning alongside those whose traditions and experiences are different from your own, and you will find that the university’s reputation for friendliness is well deserved.

Each of you has ability and promise, and I hope you will make the most of it to become the leader that your community, your state and your country need you to be. I will do everything in my power to make Mississippi State the university you deserve and expect it to be, and I hope you will make the same commitment to give your best — in the classroom, on the playing field or in upholding our tradition as a welcoming and caring campus.

We’re glad you’re here, and look forward to getting to know you better.

Hail State!

Mark E. Keenum


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